Best Selling Experience : Why the Little Things Matter More Than Ever
Every once in a while, someone goes above and beyond.
For me, there have been moments—across different industries and stages of life—where people didn’t just meet expectations, they exceeded them. Those experiences stay with you. They guide you. Honestly, they become a benchmark for how you try to show up every single day.
It doesn’t always happen in real estate or sales, but it absolutely influences how I approach my work. In some of those standout moments, I’ve even joked with the person delivering the experience, asking if they were looking for a career change. That’s how impactful it was.
After 21 years in sales, I’ve learned something simple but powerful:
"We can can always do more.
The real question is whether we choose to."

Why Small Details Matter in Sales and Customer Experience
Sometimes it’s one more call just to check in.
One more follow-up asking, “Do you have any questions?”
One more moment of showing that you care.
What’s surprising—maybe even a little sad—is how little it sometimes takes to exceed expectations. Calling people back promptly. Showing up on time. Doing what you say you’ll do.
I didn’t realize how uncommon these basics had become until clients started thanking me for them. That’s when it clicked: professionalism isn’t guaranteed anymore—and that’s exactly why it stands out.
From the very first interaction to years after the deal is done, my goal is simple. I want the experience to be something clients not only remember, but talk about.

Yes, gaining new clients is great. But keeping the ones you already have—for years, even decades—that’s the real win. And more often than not, it’s the small, consistent things that make the biggest difference.
What the Best Companies Understand About Experience
Some companies have built their entire brand around this idea.
Take Disney, for example. Disney is famous for obsessing over the customer experience. They don’t just react to complaints—they anticipate them. From ride breakdowns to long lines to lost items, Disney has already thought through what might go wrong and how to fix it before the guest even asks.
That level of preparation sends a message: we see you, and we care.
At the end of the day, the best-selling experience isn’t about doing more—it’s about caring more. People may forget the details, but they’ll always remember how you made them feel.
At the end of the day, it’s not about doing more.
It’s about caring more.
The small things add up — and they’re often what people remember most.
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