How Do You Choose a Realtor?
How do you choose a realtor?
Well, maybe that’s not the case if you’re lucky and already have a Realtor that you’ve established a great relationship with and trust. Yes, trust. Remember that. We will come back to that very important word.
Walking into vote a short while ago I got thinking about perception.
Both front runners in this election (in fact, most of the faces of the other parties) sound like they have good ideas on ways to continue to build Canada and improve the lives of its citizens. So if they all have mostly good ideas, and their advertising and commercials all paint powerful messages, it would be fair to say that the public’s perception of them is the tool they use to get a fair portion of their votes.
Most decisions in life are made this way –
from what you decide to eat to where you decide to shop, and from what you watch on TV to who will help you to sell your house.
Advertising sends a specific message to us and creates a specific perception of how we view a product or person. Though essentially just coffee houses, there’s a big difference in what comes to mind when you see a Tim Horton’s ad versus a Starbucks ad.
If advertising is just pushing perception without offering anything concrete to back up reputation, how can you be sure of any of your choices?
How do you get the person that will really help you reach your goals? In my case, how do you choose your Realtor?
Good question. Now we are getting somewhere!
Do you look for experience? Can too much make them hard headed and do they still work as hard as when they first started? Do you want someone who is hungry and enthusiastic, great out of the gate? Maybe they’d lack experience and miss something? How about marketing? Many Realtors have become very tech-savvy and are great at creating an online audience, but does the screen time not match up to the people skills when face to face is needed? Or what about your “people” people; some people are just great with face to face meetings, but do they lack the know-how needed to engage an important online audience?
Posing all of these questions might not be making it any easier on you. You may quickly run back to making those perception based decisions again.
Like any profession, there are just people that are naturally good at what they do, but most of all, they are good at what they do because people trust them. People trust them because they have earned it. Of all the good experiences I have had in this business, none have filled me with more satisfaction than that one line – We trust you, Hudson.
I didn’t start with experience, I had no marketing budget to even create any sort of perception, and to be real here, my kids are teaching me how to use Instagram. But when I walk into a room my first goal will always be to build trust. Without that as a fundamental starting block, all you have to go on is perception anyways.
When the snow starts to fall, it has a way of transforming everything — streets, parks, and even front yards take on a quiet, magical charm. But for sellers, winter can also mean extra effort to make sure that charm extends to your home. Curb appeal doesn’t hibernate when the temperature drops — in fact, it matters even more. Here’s how to make your home shine this season and capture that “warm welcome” feeling buyers love, even on the coldest day. Light the Way Winter days are short, which means lighting plays a starring role. Swap out dim porch bulbs for bright, warm-toned LEDs and consider adding soft string lights or lanterns along your walkway. A well-lit entryway not only looks beautiful in twilight photos — it instantly feels inviting. Add a Pop of Colour When the landscape is all whites and greys, a bold front door makes a statement. Deep navy, forest green, or classic red can instantly lift a neutral exterior. If you’re not ready to repaint, a colourful winter wreath or fresh greenery can achieve the same welcoming effect. Dress Up with Winter Greenery Who says planters are only for summer? Evergreen boughs, birch branches, and pinecones arranged in large planters add life and texture to your front entry. They photograph beautifully and bring natural warmth to even the snowiest setting. Keep It Clean and Clear Shovel paths, sprinkle salt, and make sure steps are safe and tidy. It’s one of the simplest ways to show care — and it makes a lasting first impression for both buyers and photographers. Bonus: a clean driveway and entryway make your listing photos feel crisp and polished. Set the Scene for “Cozy” Winter buyers are looking for warmth — literally and emotionally. A soft glow from the windows, a hint of smoke from a chimney, or a front door framed by lanterns all help tell that story. These small touches help buyers imagine themselves stepping into comfort after a snowy day. Thinking of Selling This Winter? A fresh layer of snow doesn’t mean you have to wait until spring. With the right presentation, your home can look more inviting than ever. Selling in winter? We’ll make sure your home stands out — even when everything’s covered in snow. hudson@hudsonsmith.ca | 519-821-3600 | hudson@hudsonsmith.ca
Halloween in Guelph is more than just costumes and candy — it’s that magical mix of community, creativity, and crisp autumn air that makes this city feel like home. Whether you’re searching for the perfect pumpkin, planning a cozy movie night, or looking for a fun local event, Guelph has something for every kind of ghoul and goblin. Pick the Perfect Pumpkin at Strom’s Farm A Guelph fall tradition! Strom’s Farm & Bakery offers everything from corn mazes and wagon rides to caramel apples and cider doughnuts (trust us — you’ll want seconds). Wander through rows of pumpkins to find your favourite and snap a few festive photos along the way. 📍 5089 Wellington Rd 32, Guelph, ON N1H 6J4 Fall Markets & Family Fun October weekends are filled with local markets and events, from the Aberfoyle Antique Market to smaller pop-ups throughout the city. Browse for vintage décor, locally made candles, and cozy knits — or enjoy a warm drink while supporting local makers. Nothing says “autumn” like spending a Saturday outdoors with something pumpkin-spiced in hand. Get Spooked (in a Fun Way!) at Bingemans Screampark Looking for thrills beyond the city limits? Just a short drive away, Bingemans Screampark in Kitchener delivers haunted houses, eerie mazes, and live actors ready to give you a fright you won’t forget. It’s a must-visit for anyone who loves a good scare — best enjoyed with friends and plenty of bravery. 📍425 Bingemans Centre Drive, Kitchener, ON N2B 3X7 Trick-or-Treat Hotspots Around Town From the charming porches of Exhibition Park to the family-friendly streets of Westminster Woods, Guelph’s neighbourhoods truly shine on Halloween night. Expect glowing jack-o’-lanterns, creative costumes, and friendly neighbours handing out treats. Cozy Up at Home If your perfect Halloween involves staying in, make your home the main attraction. Light a candle, pour a cup of cider, and stream a classic like Hocus Pocus or The Addams Family. Add a touch of “moody modern” décor — think black taper candles, amber glassware, and autumn florals — for a look that’s more sophisticated than spooky. Happy Halloween from the Hudson Smith Real Estate Group! Whether you’re out exploring pumpkin patches, trick-or-treating with the kids, or cozying up at home, we hope your Halloween is filled with laughter, community, and a little bit of magic. If you’re thinking about making a move before the year wraps up, our team is here to help you find a home that’s scary good. hudsonsmith.ca | 519-821-3600 | hudson@hudsonsmith.ca
When it comes to selling your home, first impressions aren’t just important — they’re everything. In today’s market, buyers form opinions within seconds of walking through the door (or scrolling through photos online). That’s where home staging comes in — the subtle art of helping buyers see themselves living in your home. What Is Home Staging, Really? Home staging goes far beyond decorating. It’s about creating an emotional connection. A professional stager uses layout, lighting, colour, and accessories to highlight your home’s best features while minimizing distractions. Every detail — from the placement of a chair to the tone of a wall — is chosen with intention. At Hudson Smith Real Estate Group, we’ve seen time and time again how the right staging transforms a space. A well-staged home doesn’t just look beautiful; it photographs beautifully, feels inviting, and draws in buyers who are ready to act. The Impact on Buyer Perception Staging helps buyers picture themselves in the home — not your home, but their potential one. Neutral palettes, uncluttered surfaces, and strategic furniture placement make rooms feel larger, brighter, and more functional. According to industry studies, over 80% of buyers say that professionally staged homes make it easier to visualize the property as their future home. That emotional pull is what often leads to quicker offers and stronger sale prices. The Financial Payoff It’s natural to wonder if staging is worth the investment. The numbers say yes: Staged homes typically sell up to 73% faster than unstaged ones. They can sell for 6–10% more on average, easily covering the cost of staging. Even partial staging — such as main living areas and primary bedrooms — can dramatically improve online engagement and showings .Think of it like preparing your home for its debut performance: the better the presentation, the bigger the audience response. Online Appeal in a Digital World Most buyers start their search online, meaning your listing photos are the first showing. A staged home captures attention instantly — bright, balanced, and visually appealing. Combined with professional photography and video, staging ensures your home makes a lasting first impression — one that stops buyers mid-scroll and makes them want to see more. Our Approach at HSG We work closely with trusted stagers and stylists who understand how to enhance a home’s personality while keeping it universally appealing. Whether it’s a minimalist downtown condo or a sprawling family home, our goal is to highlight what makes each property shine. Of course, we’ll have our stager come to your home and make sure it’s picture-perfect — a complimentary service included when you list with our team. Every listing tells a story — staging helps make sure it’s the story buyers want to hear.
