This approach isn’t for business; it’s just how I like my life to be.

My job isn’t about sales either, it’s about relationships. The sales just happen to be a byproduct of a lot of great relationships.

Sure, we still market online heavily with posts of pretty pictures, sold signs, and staged pictures of beautiful homes. This is the direction the majority of realtor marketing has gone. Videos of me, talking about the industry or weighing in on the important things that help a house sell.

At the end of the day, I know where my business comes from …

it comes from reaching my hand out and greeting a new client, or a friend, or both. It’s about meeting with someone face to face and having a conversation in person.

Seeing the expression on a client’s face when they react to an offer, or sharing house for sale that happens to be a client’s dream home. This is the true measure of a relationship, not a smiley emoji.

I want real life experiences.

Technology has given us the ability to keep our social connection together, but unfortunately on a very watered down level. It has also given salespeople the ability to work with more people than they should. Let me repeat that: it has also given salespeople the ability to work with more people than they should.

Salespeople, Realtors and anyone who has made technology a priority (and the more is better mindset) over genuine human connection has been spread a little too thin to give 100% to each and every client.

Conclusion

It was so long ago, but Jerry Maguire certainly had it right. Less clients more attention. He realized at the end of the movie that not only was his job exactly how he wanted it, his life was too.